Free Google Business Profile Playbook

Turn your Google listing into the reason they call you

Set it up right. Show up when people search. Look like the company that’s actually open for business. Then keep it that way in about 15 minutes a week.

Google Business Profile Playbook cover for home service businesses

No jargon. No growth hacks. Just a listing that works.

Your Google listing is your first impression

Before someone calls, they check your hours, your photos, your reviews, and whether you’ve posted anything since 2022. If it looks abandoned, they keep scrolling, and you never knew they were there.

This playbook shows you what to fix and how to keep it current without living inside Google.

What’s inside

How to claim, set up, and verify your listing the right way

How to pick categories, services, and service areas so you show up for the right searches

How to write a business description that sounds like a person, not a keyword list

What photos to add, and how to build a photo library without thinking about it

A simple, honest system for asking for reviews and replying to them

Copy-and-paste prompts for ChatGPT or Claude to draft posts and review replies

A 15-minute weekly routine and a monthly checklist

Calendar reminders so your listing doesn't become another forgotten project

Built for owners, not marketers

You don’t need a content calendar or a monthly agency retainer. You need accurate info, real photos, a steady trickle of reviews, and a small routine you’ll actually stick to. That’s what this is.

Where should I send it?

No spam. I respect your inbox too much for that.