About Compass Rose
I make small home service businesses easier to run.
Compass Rose helps owners find the friction behind missed leads, manual busywork, fuzzy handoffs, and systems that only work because you’re holding them together. Then I fix it, in the right order.
AI doesn't belong in everything.
Hi, I’m Marisa
The hard problems are rarely about effort.
I’ve spent more than six years as a business intelligence analyst, using data, reporting, and process design to help people make clearer decisions. Before that, I was an executive assistant, which is where I learned how much time disappears when information, priorities, and ownership aren’t organized.
I taught myself SQL, Python, and data visualization because I wanted to understand problems all the way down and explain them in plain English. And in every role, I saw the same thing: the hardest problems almost never came from people not trying hard enough. They came from work nobody had ever made visible, simplified, or clearly assigned.
That’s the friction I go looking for. The missed follow-up. The info typed in twice. The question you answer five times a week. The spreadsheet nobody questions. The process that only works because one person keeps it in their head (and that person is usually you).
What Compass Rose does
How I work
Process before tools
Before I recommend anything, I ask what happens now, what should happen instead, and who owns it. Software comes after the problem is clear.
Simple fixes count
Sometimes the answer is a checklist, a text template, or one place for customer info to live. The goal is an easier business, not a fancier tech stack.
Every recommendation shows its value
In the Assessment, each priority comes with the time, capacity, or revenue it’s likely worth, when the information supports it. You see my assumptions, and I tell you when I’m not sure.
The plan is yours
Do it yourself, hand it to someone you trust, or have me build it. No lock-in.
Who I work with
Owner-led home service businesses
Cleaning, landscaping, HVAC, plumbing, roofing, maintenance, and similar trades. The best fit is usually a business doing about $100,000 to $1 million a year: busy enough to feel the friction, but without an operations person to step back and redesign how the work gets done.
Based in the Atlanta area. Working with home service businesses anywhere in the U.S.
How it works
01
Start from the outside
Get the free Business Snapshot or the Google Business Profile Playbook for a quick place to begin.
02
Go inside the business
The Business Assessment maps how work actually moves and finds where the biggest recoverable value is.
03
Get a prioritized plan
Clear recommendations, with the assumptions, effort, difficulty, and order to do them in.
04
Choose how to build it
Do it yourself, use someone you trust, or have me handle it.
Your business shouldn’t be this hard to run.
Start with a free outside look, or apply for one of three free founding spots for the full Assessment.